Spex by Intersport

‍Overview

Intersport is a global leader in the sale and distribution of sporting goods. SCND partnered with Cocolabs and Mangopay to create SPEX, a services marketplace for Intersport Germany.

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Challenge

Intersport Germany wanted to transition from a purely product-focused retail model to one that encompasses the entire sports experience for their customers. The goal was to offer coaching services alongside product sales, thus supporting customers in the effective use of their products while helping them develop their sporting skills through professional guidance.

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Outcome

The SCND-powered SPEX platform enables Intersport Germany to create additional points of contact with their community, diversify their offerings by integrating service sales, and drive cross-selling opportunities. Customers can book and pay for a variety of sporting experiences online, from yoga classes to water-skiing sessions, with options for in-person or video participation. This innovative approach generates new revenue streams, enhances the brand's image, increases customer engagement, and drives traffic to physical stores by linking product and service offerings.