Accor Master Service Database

‍Overview

‍Accor is Europe’s largest hotel group and the sixth largest worldwide, with over 750,000 rooms across 5,300 locations.

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Challenge

‍Accor offers a wide range of services to its franchised hotels, generating substantial B2B revenue (1 billion euros). However, their service catalog was neither structured nor digitized, hindering accessibility and efficiency. Accor needed a solution to organize, digitalize, and make its entire service catalog available online to all stakeholders. After attempting multiple approaches, including using a PIM, Accor adopted SCND's technological solution to address this core business need.

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Outcome

‍The SCND solution enabled Accor to achieve a much broader functional scope than anticipated, even in the initial version. Implementation timelines were significantly reduced from six months to just two months. SCND Service Information Manager streamlined service management and vendor management, contextualized services culturally, and ensured service availability in both space and time, enhancing overall operational efficiency and accessibility.