Why modernize a business instead of replacing it?

2020 is a year that has proved to us how much the balance of the economic, monetary, health, stock and environmental markets can be disrupted by constant and inevitable changes. The fragility of the entire system has been illuminated by the covid 19 epidemic, putting the entirety of society to the test and challenging our ability to adapt to new challenges. For many years companies have had to constantly demonstrate their ability to be flexible, adaptable, to rethink or rebuild their products, distribution channels, and organizational methods. In other words they have had to prove they can change their business model to remain relevant.