Commoditized marketplaces: which category do your services fit into?

Commoditised marketplaces: A Quick recap Classifying a service into commoditised or non-commoditised can be a tricky. While there is no absolute definition that helps you place your offerings into the first bucket or the latter, we believe the answer to one key question can give you a fair idea: 💡 “Is the service defined enough to be purchased online without prior discussion?” There is a range of inputs that goes into determining the scope of a service and its completion ie. the costs, conditions, timings, customers willingness to pay, labour charges. If customers are able to get past all of this by themselves and follow through to commit and pay for your service without having to speak with you, it would make it a commoditised service. Here, the key drivers that impact a customers decision have been rightly identified, and any information relating to them is either readily provided on the platform, or already known to the customer. Thus, eliminating the need for discussion prior to purchase. The steps to avail these services are usually identical and have been standardised, even though the experiences may vary.